Experience the holiday spirit in Rome & Umbria!

European Winter is a great time to travel in Italy: Rome’s crowds have all but disappeared, the city dazzles with twinkling lights for the holiday season and there are shops with something for everyone on your Christmas list. 

Award-winning destination management company IC Bellagio and Italian luxury trade association Fondazione Altagamma have teamed up to provide behind-the-scenes experiences at iconic Italian brands. With personalized tours of HQs and flagship locations that include ‘off-limits’ areas, meet-and-greets with the inspiring personalities behind the brand and unique tasters (maybe a spin in an Azimut yacht or a sip of a rare vintage at Ornellaia?), you can gain bragging rights to experiences that money simply can’t buy.

Here we’ve put together a sample three-day adventure that gives you Rome all dressed up in its Christmas finest and a day-trip to Umbrian estate of renowned cashmere label Brunello Cucinelli. 

 Brunello Cucinelli, Italian luxury creative director and the chief executive of his eponymous made in Italy brand, Brunello Cucinelli.

Brunello Cucinelli, Italian luxury creative director and the chief executive of his eponymous made in Italy brand, Brunello Cucinelli.

 Luxury hotel Corso 281, Rome

Luxury hotel Corso 281, Rome

 Rome by night

Rome by night

On arrival and departure, our VIP Meet & Greet staff and trusted drivers ensure smooth sailing, while our chosen hotel, Corso 281, provides stylish accommodations in a historic house on the legendary shopping street Via del Corso.

On the first day, you will join our expert local guide for the Campo Marzio Walking Tour, including the Christmas market on Piazza Navona and the “100 Presepi” exhibit on Piazza del Popolo with unique nativity scenes from all corners of the world. Reservations at Antica Trattoria Tritone just steps from the Trevi Fountain give guests a dinner of traditional cuisine alla romana.

On day two, our Altagamma Italian Experience by IC Bellagio at Brunello Cucinelli takes guests into the Umbrian hills to visit the famous cashmere label’s headquarters. With a true Renaissance man like Brunello Cucinelli at the helm, the company’s Solomeo complex was built based on strong humanist ideals like the dignity of work and the pursuit of knowledge. Our guests can look forward to a full immersion in the Brunello Cucinelli world, both in the factory where master artisans create each piece by hand and in the halls of Dottore Cucinelli’s Forum for the Arts. They will also have the chance to dine with top managers in the company canteen and learn more about their unique artistic and artisanal ambitions.

For a fittingly fancy farewell, guests dine at La Terrazza dell’Eden atop the recently renovated Hotel Eden, marveling at Fabio Ciervo’s Michelin-starred cuisine and the sweeping views of the Eternal City.


INCLUDED VIP MEET & GREET SERVICES AT THE AIRPORT, LUXURY SEDAN TRANSFERS TO AND FROM THE HOTEL AND THE BRUNELLO CUCINELLI COMPLEX IN SOLOMEO, TWO NIGHTS’ BED AND BREAKFAST ACCOMMODATION, ENGLISH-SPEAKING TOUR GUIDE, ENTRANCES TO THE 100 PRESEPI EXHIBIT AND BRUNELLO CUCINELLI TOUR AND LUNCH. PAYMENT FOR DINNERS NOT INCLUDED.